Video Testimonials From Happy Customers Are The Best Marketing Content…Here’s How To Get Them by Rudy on November 22, 2019 in Customer Cultivation Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible.Nothing will give a […]
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Why You Need To Incorporate A Social Messaging Strategy Into Business by Rudy on November 19, 2019 in Customer Acquisition The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture:You need to have a social messaging strategy in your sales and customer service […]
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Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How. by Rudy on November 15, 2019 in Resources Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to […]
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Soapbox for Creating Videos by Rudy on November 12, 2019 in Resources A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a […]
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Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook by Rudy on November 8, 2019 in Online Marketing Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location […]
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Eight Ways You Should Be Marketing on LinkedIn in 2019 by Rudy on November 5, 2019 in Online Marketing LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months […]
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Audiences Are The New List by Rudy on November 1, 2019 in Customer Discovery You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, […]
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3 Statistics That Show Why You Should Start A Podcast…And The Easy Way To Launch One by Rudy on October 28, 2019 in Resources You may not realize it yet, but your business should have a podcast!Podcasts as a powerful marketing toolThe popularity of podcasts is exploding as is their influence on customer decisions.And there’s […]
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Seven Ways To Make It Easier For Customers To Buy From You by Rudy on July 3, 2019 in Customer Cultivation Sean Ellis, a founder of the growth hacking community, and a legend in Silicon Valley has to say the following about getting more customers to buy from you, “Conversion rate equals desire minus resistance.” […]
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All About FB Workplace by Rudy on October 19, 2019 in Resources Did you know that you can use Facebook for business? I’m referring to what’s known as Facebook Workplace, the business only solution from Facebook that’s designed to help businesses increase communication and collaboration and make getting more work done easier and more efficient.You’re […]
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