6 Reasons To Include Content Marketing In Your Strategy by Rudy on October 19, 2020 in Online Marketing You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. […]
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Effective Point-of-Sale Marketing Ideas to Boost Sales by Rudy on October 13, 2020 in Customer Acquisition In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make his or her purchase. As they shop, customers can quickly peruse these […]
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Top Tips for Video SEO and Engagement by Rudy on October 5, 2020 in Resources The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then…crickets.Video content takes more time and energy […]
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How Influencer Marketing Can Help Brands During the Pandemic by Rudy on September 29, 2020 in Resources At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening. Then as the weeks dragged on, we hoped that it would just be a few short months. […]
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The Basics of Backlinks: How to Get Started by Rudy on September 25, 2020 in Online Marketing Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle.You can write post after post of perfectly […]
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7 Tips for Pivoting your Marketing Strategy During COVID-19 by Rudy on September 1, 2020 in Online Marketing You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where […]
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5 Ways to Optimize Your Social Profiles to Generate More Leads by Rudy on August 24, 2020 in Online Marketing No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just […]
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Marketing Strategies That You Can’t Afford to Ignore In a Bad Economy by Rudy on August 18, 2020 in Online Marketing Times are tough, but there are ways to mitigate the impact on your business. As you read this, I’m sure you are currently considering — or already have considered — the various ways that […]
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How To Use Text Messaging To Drive More Sales by Rudy on August 12, 2020 in Online Marketing A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. […]
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Paid Versus Organic Marketing: What They Are and How to Use Them by Rudy on August 4, 2020 in Online Marketing Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more!What Are Organic […]
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8 Free Marketing Strategies That You May Have Overlooked by Rudy on July 28, 2020 in Online Marketing Trying to put together a solid marketing strategy with a low budget? Sounds too good to be true, I know, but it’s possible with some consistency and creativity. Below, I’ll go over 8 free marketing strategies that […]
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10 Steps to Market Your Business on Instagram by Rudy on July 21, 2020 in Online Marketing Are you trying to step up your social media game? If so, be sure to add Instagram marketing to your social media strategy. It seems that virtually everyone has an Instagram account these days, and users are engaging […]
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How to Market Your Business in a Down Economy by Rudy on July 13, 2020 in Customer Acquisition When times get tough, there’s no doubt that lots of businesses slow down or stop their marketing altogether, bracing themselves for the unknown. But smart companies know that marketing is critical to the success of your company, […]
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How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing by Rudy on July 8, 2020 in Online Marketing If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy. But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some […]
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7 Steps to Creating a Solid Referral Marketing System by Rudy on May 19, 2020 in Customer Cultivation If you’re ready to expand your customer base, then it’s time to create a solid referral marketing system. But before you can get started, you’ve got to make sure that your customer interactions and product/service offering are […]
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7 Tips for Writing Compelling Headlines That Your Audience Can’t Resist by Rudy on May 15, 2020 in Audience Acquisition What is the absolute most important piece of any content you create? It’s not the call to action, the keywords, or even the overall premise of the piece. It’s the headline. Around 80% of people […]
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10 Reasons Why Your Business Should be Blogging by Rudy on May 12, 2020 in Online Marketing If you’re a business owner, you no doubt have come across the idea of starting a business blog. But maybe you’re not sure if it’s worth the time and effort. Well, today, I’m going to give you 10 […]
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10 Tips For Writing a Powerful Social Media Ad by Rudy on May 8, 2020 in Online Marketing Over the past decade, social media has become quite the marketing force, with businesses of all shapes and sizes expanding their ad game on multiple social platforms. But are all ads created equal? The answer is unequivocally […]
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10 Ways to Market Your Small Business on a Budget by Rudy on May 4, 2020 in Customer Acquisition Whether you’re just starting out or you’ve been in the game for a few years, you probably don’t want to spend excess money on marketing if you can just do it yourself. For the savvy small business […]
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9 Must-Haves For a Website That Works by Rudy on April 29, 2020 in Resources When was the last time you took a critical look at your website? For most businesses we come across, it’s been years. It’s time to dive in!Having a website just isn’t enough these days. Your website’s visitors expect a lot […]
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