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0 Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How

Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How. by Rudy on November 15, 2019 in Resources Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to […]

0 Soapbox for Creating Videos

Soapbox for Creating Videos by Rudy on November 12, 2019 in Resources A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a […]

0 Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook by Rudy on November 8, 2019 in Online Marketing Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location […]

0 Eight Ways You Should Be Marketing on LinkedIn in 2019

Eight Ways You Should Be Marketing on LinkedIn in 2019 by Rudy on November 5, 2019 in Online Marketing LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months […]

0 Audiences are the new list

Audiences Are The New List by Rudy on November 1, 2019 in Customer Discovery You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, […]

0 3 Statistics That Show Why You Should Start a Podcast…And The Easy Way To Launch One

3 Statistics That Show Why You Should Start A Podcast…And The Easy Way To Launch One by Rudy on October 28, 2019 in Resources You may not realize it yet, but your business should have a podcast!Podcasts as a powerful marketing toolThe popularity of podcasts is exploding as is their influence on customer decisions.And there’s […]

0 Seven Ways to Make it Easier for Customers to Buy from You

Seven Ways To Make It Easier For Customers To Buy From You by Rudy on July 3, 2019 in Customer Cultivation Sean Ellis, a founder of the growth hacking community, and a legend in Silicon Valley has to say the following about getting more customers to buy from you, “Conversion rate equals desire minus resistance.” […]

0 All About FB Workplace

All About FB Workplace by Rudy on October 19, 2019 in Resources Did you know that you can use Facebook for business? I’m referring to what’s known as Facebook Workplace, the business only solution from Facebook that’s designed to help businesses increase communication and collaboration and make getting more work done easier and more efficient.You’re […]

0 What is Native Advertising, and Why Do you Need to Know About it?

What is Native Advertising, and Why Do you Need to Know About it? by Rudy on October 18, 2019 in Online Marketing Here’s a startling statistic from a recent study from HubSpot. 84% of millennials don’t trust traditional advertising at all. The reality is that consumers are becoming more and more jaded by what seems […]

0 How to Make your Customer Service your Biggest Marketing Advantage

How To Make Your Customer Service Your Biggest Marketing Advantage by Rudy on October 15, 2019 in Customer Experience Now that more and more businesses are being run online, it may seem that customer service has become a relic of a bygone era. Many businesses use to define their success as a business based on […]

0 The Six-Step Process For Creating Marketing Content Even When You Are Very Busy

The Six-Step Process For Creating Marketing Content Even When You Are Very Busy by Rudy on October 10, 2019 in Online Marketing We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content have all become a requirement of marketing and growth in just about […]

0 Nine Videos Every Small Business Should Create And Use For Their Marketing

Nine Videos Every Small Business Should Create And Use For Their Marketing by Rudy on October 7, 2019 in Online Marketing As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the […]

0 Seven Ways to Generate Leads From Instagram

Seven Ways to Generate Leads From Instagram by Rudy on October 4, 2019 in Online Marketing Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing.Until recently, it may […]

0 7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers by Rudy on October 1, 2019 in Resources Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow.It’s a virtuous circle that […]

0 5 Things You Can Do Right Now To Get Better Results From Your Social Media

5 Things You Can Do Right Now To Get Better Results From Your Social Media by Rudy on September 27, 2019 in Customer Acquisition Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many businesses! The good […]

0 How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…

How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out… by Rudy on September 23, 2019 in Resources Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it […]

0 7 Entrepreneurs Every Business Owner Should Follow

7 Entrepreneurs Every Business Owner Should Follow by Rudy on September 20, 2019 in Resources The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in […]

0 3 Things You Can Do Immediately To Get Better Response From Your Content

3 Things You Can Do Immediately To Get Better Response From Your Content by Rudy on September 16, 2019 in Customer Experience Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they […]

0 How to Develop a Winning Omnichannel Marketing Strategy

How to Develop a Winning Omnichannel Marketing Strategy? by Rudy on September 13, 2019 in Online Marketing When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process.With so many […]

0 How to Research and Optimize for Questions

How to Research and Optimize for Questions? by Rudy on September 9, 2019 in Resources If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.Questions are valuable for many reasons:Question research is excellent content inspiration.Questions are engaging and trigger a natural reflex […]

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