0 7 Tips for Successful In-Person Marketing

Old School Marketing 101: 7 Tips for Successful In-Person Marketing by Rudy on April 21, 2020 in Customer Acquisition If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology mean that small business owners should focus […]

0 5 Tools Every Small Business Should Use For Better Content Marketing

5 Tools Every Small Business Should Use For Better Content Marketing by Rudy on April 13, 2020 in Online Marketing Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve […]

0 11 Tips for Making Videos That Sell

Tips for Making Videos That Sell by Rudy on April 7, 2020 in Resources 2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile some […]

0 5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers

5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers by Rudy on March 31, 2020 in Online Marketing A robust social media following is fantastic — if it’s driving results. But if you have 100,000 social followers who will never buy anything from you, then you’re wasting a lot of […]

0 Run Your Content Through This 7 Step Checklist Before You Share It

Run Your Content Through This 7 Step Checklist Before You Share It by Rudy on March 24, 2020 in Resources When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, […]

0 7 Ways to Make Your Offers Hard to Refuse

7 Ways to Make Your Offers Hard to Refuse by Rudy on March 4, 2020 in Customer Acquisition You’ve got a product or service to sell, but it’s not going to sell itself. In this post, I’m going to give you some tips on how to make your offers so irresistible that your audience just HAS […]

0 6 Places You Should Be Publishing Your Content Other Than Your Blog

6 Places You Should Be Publishing Your Content Other Than Your Blog by Rudy on February 25, 2020 in Resources After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to reach new audiences on other platforms, […]

0 8 Ways to Increase Your Visibility and Engagement on LinkedIn

8 Ways to Increase Your Visibility and Engagement on LinkedIn by Rudy on February 19, 2020 in Online Marketing As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other […]

0 9 SEO Strategies to Use on Every Blog Post Before You Publish

9 SEO Strategies to Use on Every Blog Post Before You Publish by Rudy on February 12, 2020 in Online Marketing So, you’re trying to bring attention to your website, and for good reason. It seems like everyone’s competing for top ranking in Google searches (probably because they ARE), and you’ve got to get in […]

0 11 Ways to Use Text Messaging to Make More Sales

11 Ways to Use Text Messaging to Make More Sales by Rudy on February 7, 2020 in Resources We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high […]

0 Why You Should Always Add Subtitles to your Videos (and How!)

Why You Should Always Add Subtitles to your Videos (and How!) by Rudy on February 3, 2020 in Resources In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops. And since we’re watching […]

0 5 Reasons Why You Should Be Marketing Your Personal Brand In 2020

5 Reasons Why You Should Be Marketing Your Personal Brand In 2020 by Rudy on January 28, 2020 in Online Marketing You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your personal brand? That is, have […]

0 The 10 Must-Have Marketing Strategies for Local Businesses This 2020

The 10 Must-Have Marketing Strategies for Local Businesses This 2020 by Rudy on January 24, 2020 in Online Marketing You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old […]

0 10 Strategies Guaranteed To Improve Your Marketing ROI In 2020

10 Strategies Guaranteed To Improve Your Marketing ROI In 2020 by Rudy on January 21, 2020 in Online Marketing If you can’t put a check next to all of these things, you have clear marching orders to make sure you can before the new year starts.Otherwise, you’re just throwing money away!#1 Retarget All VisitorsIt’s time […]

0 Why and How You Should Create Your Own IGTV Series

Why and How You Should Create Your Own IGTV Series by Rudy on January 16, 2020 in Resources In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you […]

0 6 Books That Make Great Gifts for Customers

6 Books That Make Great Gifts for Customers by Rudy on January 12, 2020 in Resources Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague […]

0 5 Tips To Use Facebook Stories to Market Your Business

5 Tips To Use Facebook Stories to Market Your Business by Rudy on January 10, 2020 in Resources Considering whether to tap into Facebook Stories to market your business? The time is now!Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 […]

0 7 Metrics to Manage To Make Sure Your Business Is Ready For Growth

7 Metrics to Manage To Make Sure Your Business Is Ready For Growth by Rudy on July 3, 2019 in Customer Cultivation Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a disaster for the future […]

0 Why You Should Focus On Getting Google Reviews For Your Business

3 Reasons Why You Should Focus On Getting Google Reviews For Your Business by Rudy on January 4, 2020 in Customer Cultivation Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a […]

0 How to Use Micro-Influencers To Grow Your Local Business

How to Use Micro-Influencers To Grow Your Local Business by Rudy on January 3, 2020 in Resources What are Micro-Influencers?Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for […]

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