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0 Paid Versus Organic Marketing: What They Are and How to Use Them

Paid Versus Organic Marketing: What They Are and How to Use Them by Rudy on August 4, 2020 in Online Marketing Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more!What Are Organic […]

0 8 Free Marketing Strategies That You May Have Overlooked

8 Free Marketing Strategies That You May Have Overlooked by Rudy on July 28, 2020 in Online Marketing Trying to put together a solid marketing strategy with a low budget? Sounds too good to be true, I know, but it’s possible with some consistency and creativity. Below, I’ll go over 8 free marketing strategies that […]

0 10 Steps to Market Your Business on Instagram

10 Steps to Market Your Business on Instagram by Rudy on July 21, 2020 in Online Marketing Are you trying to step up your social media game? If so, be sure to add Instagram marketing to your social media strategy. It seems that virtually everyone has an Instagram account these days, and users are engaging […]

0 How to Market Your Business in a Down Economy

How to Market Your Business in a Down Economy by Rudy on July 13, 2020 in Customer Acquisition When times get tough, there’s no doubt that lots of businesses slow down or stop their marketing altogether, bracing themselves for the unknown. But smart companies know that marketing is critical to the success of your company, […]

0 How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing by Rudy on July 8, 2020 in Online Marketing If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy. But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some […]

0 7 Steps to Creating a Solid Referral Marketing System

7 Steps to Creating a Solid Referral Marketing System by Rudy on May 19, 2020 in Customer Cultivation If you’re ready to expand your customer base, then it’s time to create a solid referral marketing system. But before you can get started, you’ve got to make sure that your customer interactions and product/service offering are […]

0 Writing Compelling Headlines That Your Audience Can’t Resist

woman reading interesting magazine headline

7 Tips for Writing Compelling Headlines That Your Audience Can’t Resist by Rudy on May 15, 2020 in Audience Acquisition What is the absolute most important piece of any content you create? It’s not the call to action, the keywords, or even the overall premise of the piece. It’s the headline. Around 80% of people […]

0 10 Reasons Why Your Business Should be Blogging

10 Reasons Why Your Business Should be Blogging by Rudy on May 12, 2020 in Online Marketing If you’re a business owner, you no doubt have come across the idea of starting a business blog. But maybe you’re not sure if it’s worth the time and effort. Well, today, I’m going to give you 10 […]

0 10 Tips For Writing a Powerful Social Media Ad

10 Tips For Writing a Powerful Social Media Ad by Rudy on May 8, 2020 in Online Marketing Over the past decade, social media has become quite the marketing force, with businesses of all shapes and sizes expanding their ad game on multiple social platforms. But are all ads created equal? The answer is unequivocally […]

0 10 Ways to Market Your Small Business on a Budget

10 Ways to Market Your Small Business on a Budget by Rudy on May 4, 2020 in Customer Acquisition Whether you’re just starting out or you’ve been in the game for a few years, you probably don’t want to spend excess money on marketing if you can just do it yourself. For the savvy small business […]

0 9 Must-Haves For a Website That Works

9 Must-Haves For a Website That Works by Rudy on April 29, 2020 in Resources When was the last time you took a critical look at your website? For most businesses we come across, it’s been years. It’s time to dive in!Having a website just isn’t enough these days. Your website’s visitors expect a lot […]

0 The Surprising Truth about Keywords

The Surprising Truth about Keywords — And What You Should Focus On Instead by Rudy on April 24, 2020 in Resources Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a […]

0 7 Tips for Successful In-Person Marketing

Old School Marketing 101: 7 Tips for Successful In-Person Marketing by Rudy on April 21, 2020 in Customer Acquisition If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology mean that small business owners should focus […]

0 5 Tools Every Small Business Should Use For Better Content Marketing

5 Tools Every Small Business Should Use For Better Content Marketing by Rudy on April 13, 2020 in Online Marketing Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve […]

0 11 Tips for Making Videos That Sell

Tips for Making Videos That Sell by Rudy on April 7, 2020 in Resources 2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile some […]

0 5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers

5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers by Rudy on March 31, 2020 in Online Marketing A robust social media following is fantastic — if it’s driving results. But if you have 100,000 social followers who will never buy anything from you, then you’re wasting a lot of […]

0 Run Your Content Through This 7 Step Checklist Before You Share It

Run Your Content Through This 7 Step Checklist Before You Share It by Rudy on March 24, 2020 in Resources When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, […]

0 7 Ways to Make Your Offers Hard to Refuse

7 Ways to Make Your Offers Hard to Refuse by Rudy on March 4, 2020 in Customer Acquisition You’ve got a product or service to sell, but it’s not going to sell itself. In this post, I’m going to give you some tips on how to make your offers so irresistible that your audience just HAS […]

0 6 Places You Should Be Publishing Your Content Other Than Your Blog

6 Places You Should Be Publishing Your Content Other Than Your Blog by Rudy on February 25, 2020 in Resources After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to reach new audiences on other platforms, […]

0 8 Ways to Increase Your Visibility and Engagement on LinkedIn

8 Ways to Increase Your Visibility and Engagement on LinkedIn by Rudy on February 19, 2020 in Online Marketing As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other […]

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