Category Archives for "Customer Cultivation"

Marketing Strategies that Improve Customer Retention


Improving Customer Retention through MarketingCustomer retention can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve customer retention as well? The following three tactics point towards “yes.”1. […]

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Get More Client Referrals

smiling florist

Want more client referrals? Here’s how! Everyone is on the lookout for tips to get more client referrals for their business. However, as stated by some 58.6% of us don’t even ask for them! Customer referrals aren’t something that appears just by wishing it so, but instead is the result of a definite, focused […]

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Turning Trial Customers into Paying Clients

female customer

Getting Free Customers to Come Back and Purchase Whether you are in the software business or run a small restaurant in your local market, you have likely engaged in providing a “freebie” to get potential new clients in the door. Of course, this sometimes does not convert to a permanent customer. Instead of thinking this […]

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