How virtual influencers could dominate the marketing landscape by Rudy on June 17, 2022 in Online Marketing Social media networks have made it possible for the average person to clinch fame and fortune that was once the exclusive domain of bonafide celebrities. People who are able to establish significant communities on social media networks like […]
Continue reading
Why Your Marketing Strategy Needs YouTube Shorts by Rudy on May 27, 2022 in Online Marketing The popularity of short form video content has skyrocketed online with social networks like TikTok being the major drivers of this trend. Other social networks have taken notice and launched their own short form video platforms.Most people wouldn’t associate […]
Continue reading
Why you should be maximizing your content on social media by Rudy on May 20, 2022 in Online Marketing Build it and they will come, is how the popular saying goes, but it’s not entirely accurate when it comes to social media. The general advice for brands now is that they must absolutely have a […]
Continue reading
10 Ways to Optimise Your Google Ad Campaign by Amelia Hodges on May 3, 2022 in Online Marketing Google Ads are paid advertisements that appear on Google’s search engine results pages (SERPs). They are triggered by certain keywords that users enter into the search box. When someone searches for one of your keywords, your ad […]
Continue reading
6 Ways To Increase Your ROI With Digital Marketing by Rudy on April 15 2022 in Online Marketing Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If […]
Continue reading
5 Social Media Platforms Every Small Business Should Consider in Their Digital Marketing Strategy by Rudy on April 8, 2022 in Online Marketing For people running all parts of their business, serving as the sole marketing person, or part of a small marketing team, you know the multiple hats needed to make it work. When […]
Continue reading
Optimise Your E-Commerce Strategy for Sales by Amelia Hodges on March 25, 2022 in Online Marketing Every internet company wants more visitors and sales. There are always new strategies that can be used to get a cutting edge on the competition. E-commerce is more than just having a store front, you need to appeal to […]
Continue reading
6 Things to Know About Using Local Influencers in Your Digital Marketing by Rudy on March 18, 2022 in Online Marketing As you think about your digital marketing strategy, don’t forget to consider using local influencers. This can be a very useful and cost-effective way to promote your company. Additionally, even small businesses likely have […]
Continue reading
8 Powerful Instagram Marketing Tips by Amelia Hodges on March 14, 2022 in Online Marketing Instagram is fast becoming the preferred social media with Facebook slowly losing their audience to other platforms and Twitter fast becoming the land of spam bots and retweets, Instagram’s wealth of fresh content is making it the preferred social media […]
Continue reading
5 Budget-friendly Digital Marketing Tips for Small Businesses by Rudy on March 11, 2022 in Online Marketing Small businesses tend to be on tight budgets. No matter how tight your budget, however, you need to make sure to set funds aside for digital marketing. Luckily, there are plenty of ways to stick to a budget […]
Continue reading
How to Market on a Shoestring Budget by Amelia Hodges on March 10, 2022 in Online Marketing Small businesses have many challenges, one of them is marketing on a tight budget. Here are some valuable tips that you can use to market your business on a shoestring budget.#1 Keep Up CommunicationIt’s easy to keep in […]
Continue reading
5 TikTok Tips for Business Growth by Amelia Hodges on March 4, 2022 in Online Marketing TikTok has taken the world by storm. In September 2021 the new social media platform reported 1 billion active monthly users. That is a lot of potential prospects.TikTok is constantly evolving with new trends spreading every single day. Companies […]
Continue reading
Top 10 Facebook Marketing Tips by Amelia Hodges on March 2, 2022 in Online Marketing If you’re looking to up your Facebook marketing game, look no further! Here are our top 10 tips to get you started.1. Create a strong Facebook page profile:Make sure to fill out all of the information fields, and use high-quality […]
Continue reading
Why You Should Invest in Digital Marketing by Amelia Hodges on February 28, 2022 in Online Marketing Digital marketing refers to advertising strategies on digital media channels like social media, search engine results pages (SERPs), blogs, email newsletters and the internet. The main benefit of digital marketing is its ability to target specific audiences. Prior […]
Continue reading
What Benefits Can Email Marketing Offer You? by Amelia Hodges on February 22, 2022 in Online Marketing Email marketing has many benefits for businesses. It’s cost-effective, easy to set up, and there are a variety of tools available that allow you to create professional emails without any design skills. In the following article we will […]
Continue reading
How To Manage A Social Media Crisis by Rudy on February 14, 2022 in Online Marketing You’re on social media for one reason and that’s to get your message out to as many people as possible. Social media is all about amplification. Those that are able to attract the most amount of eyeballs to their […]
Continue reading
How To Scale Your Instagram Ads More Effectively by Rudy on February 7, 2022 in Online Marketing Marketers love Instagram for a variety of reasons. The Facebook-owned social media network has more than a billion users across the globe. It’s quite popular with the younger demographic and has engagement numbers that can put some of […]
Continue reading
Why Twitter Spaces Can Be An Exciting Opportunity For Your Brand by Rudy on January 17, 2022 in Online Marketing Over the past year, the audio chat format has become very popular. The pandemic probably had a lot to do with its meteoric rise. With people locked indoors, this became a new outlet for expression, […]
Continue reading
How to use LinkedIn to Grow Your Brand’s Influence by Rudy on January 10, 2022 in Online Marketing LinkedIn isn’t just useful to see what your old buddies from work are up to these days. Billed as a professional social network, LinkedIn is a powerful job hunting and career networking platform that has an incredible […]
Continue reading
How to Determine Instagram Influencer Pricing in 2021 by Rudy on December 27, 2021 in Online Marketing Influencer marketing has become a big industry. Estimated to be worth $1.7 billion in 2016, the industry has grown exponentially since then and is now expected to reach almost $14 billion by 2022. It goes without saying that […]
Continue reading