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Category Archives for "Online Marketing"

0 6 Tips to Help You Manage Your Small Business’ Reputation

6 Tips to Help You Manage Your Small Business’ Reputation by Rudy on July 28, 2021 in Online Marketing There are so many elements of small business marketing to keep up with that it can be easy to let some things slip. But if there is one area that you always want to stay on […]

0 9 Reasons All Small Businesses Should Take Advantage of Content Marketing

9 Reasons All Small Businesses Should Take Advantage of Content Marketing by Rudy on May 26, 2021 in Online Marketing As a small business owner, it can be challenging to know what to include in your digital marketing efforts. Content marketing should always be one of your priorities because it serves several functions at once […]

0 How to Use Instagram for Sales Prospecting in 2021

How to Use Instagram for Sales Prospecting in 2021 by Rudy on May 19, 2021 in Online Marketing There are compelling reasons why Instagram should now be at the center of your marketing strategy. It’s far from being just another social network where people share pictures of what they ate that afternoon.Instagram actually sees higher […]

0 5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!)

5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!) by Rudy on May 12, 2021 in Online Marketing In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target […]

0 5 Small-Business-Friendly Ways to Improve Your Online Presence

5 Small-Business-Friendly Ways to Improve Your Online Presence by Rudy on May 5, 2021 in Online Marketing Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t […]

0 7 Tips for Productive Remote Marketing

7 Tips for Productive Remote Marketing by Rudy on April 28, 2021 in Online Marketing Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. […]

0 7 Tips to Get Your Business Live Streaming on Social Media

7 Tips to Get Your Business Live Streaming on Social Media by Rudy on April 21, 2021 in Online Marketing Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a […]

0 5 Tips for Landing Featured Snippets on Google Search

5 Tips for Landing Featured Snippets on Google Search by Rudy on March 31, 2021 in Online Marketing The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), […]

0 An Introduction to Facebook Shops for Small Business

An Introduction to Facebook Shops for Small Business by Rudy on February 3, 2021 in Online Marketing With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm.So in May of 2020, they announced a new feature to help small businesses sell — […]

0 6 Tips to Get Started with LinkedIn Marketing

6 Tips to Get Started with LinkedIn Marketing by Rudy on January 27, 2021 in Online Marketing Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge…but what you […]

0 The Small Business Guide to Surviving the Pandemic

The Small Business Guide to Surviving the Pandemic by Rudy on January 13, 2021 in Online Marketing If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before […]

0 6 Marketing Trends to Help You Win 2021

6 Marketing Trends to Help You Win 2021 by Rudy on January 6, 2021 in Online Marketing With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future.An unpredictable year has made businesses wary about investing too much into their marketing strategies, […]

0 5 Ways that COVID-19 has Reshaped Consumer Behavior

5 Ways that COVID-19 has Reshaped Consumer Behavior by Rudy on December 30 , 2019 in Online Marketing There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, […]

0 12 Versatile Marketing Approaches To Consider When You Need To Do Something Different

12 Versatile Marketing Approaches To Consider When You Need To Do Something Different by Rudy on December 23, 2020 in Online Marketing The world has changed over the last several months, and businesses of all kinds are trying to figure out marketing strategies that will work going forward.It may be time to try something totally […]

0 4 Ways to Identify and Develop Your Unique Selling Proposition

4 Ways to Identify and Develop Your Unique Selling Proposition by Rudy on December 16, 2020 in Online Marketing If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how […]

0 Online Marketing Trend for the Covid-19 Era

5 Marketing Trends for the Covid-19 Era by Rudy on December 9, 2020 in Online Marketing Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of […]

0 6 Reasons To Include Content Marketing In Your Strategy

6 Reasons To Include Content Marketing In Your Strategy by Rudy on October 19, 2020 in Online Marketing You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. […]

0 The Basics of Backlinks: How to Get Started

The Basics of Backlinks: How to Get Started by Rudy on September 25, 2020 in Online Marketing Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle.You can write post after post of perfectly […]

0 7 Tips for Pivoting your Marketing Strategy During COVID-19

7 Tips for Pivoting your Marketing Strategy During COVID-19 by Rudy on September 1, 2020 in Online Marketing You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where […]

0 5 Ways to Optimize Your Social Profiles to Generate More Leads

5 Ways to Optimize Your Social Profiles to Generate More Leads by Rudy on August 24, 2020 in Online Marketing No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just […]

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