Category Archives for "Resources"

7 Must-Read Marketing Books of 2020

Reading Book

7 Must-Read Marketing Books of 2020 by Rudy on April 14, 2021 in Resources With the number of marketing books on the market, it may seem like there’s nothing more to say. But since marketing is all about what makes people tick, and people are always evolving, there are new things to discover and learn […]

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Try Content Upgrades for a Higher Conversion Rate

Content for Health

Try Content Upgrades for a Higher Conversion Rate by Rudy on April 7, 2021 in Resources If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or […]

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Use Tailwind to Promote your Content on Pinterest

Use Tailwind to Promote your Content on Pinterest by Rudy on March 24, 2021 in Resources If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!).A good SEO strategy is a major component to getting more website visitors, but it takes time. And competing with bigger, more […]

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Use Storytelling for a Better Blog

Story Tellling

Use Storytelling for a Better Blog by Rudy on February 24, 2021 in Resources In ancient times, a powerful king oppressed his people. The citizens of the land feared the king and begged the gods for help. So the gods created a wild man that could equal the king and stop his misdeeds. The wild […]

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Instagram Business Account vs. Creator Account

Instagram Business Account

Instagram Business Account vs. Creator Account by Rudy on February 17, 2021 in Resources It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on […]

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The 7 Best Free SEO Tools for Small Business

Online Network Connect

The 7 Best Free SEO Tools for Small Business by Rudy on February 10, 2021 in Resources As a small business owner, you probably know the value of SEO for getting more website traffic that you can convert to customers. So maybe you started with a little research, figuring you’d like to DIY your digital […]

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Top Tips for Video SEO and Engagement

Top Tips for Video SEO and Engagement by Rudy on October 5, 2020 in Resources The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then…crickets.Video content takes more time and energy […]

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9 Must-Haves For a Website That Works

9 Must-Haves For a Website That Works by Rudy on April 29, 2020 in Resources When was the last time you took a critical look at your website? For most businesses we come across, it’s been years. It’s time to dive in!Having a website just isn’t enough these days. Your website’s visitors expect a lot […]

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The Surprising Truth about Keywords

keywords

The Surprising Truth about Keywords — And What You Should Focus On Instead by Rudy on April 24, 2020 in Resources Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a […]

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11 Tips for Making Videos That Sell

Tips for Making Videos That Sell by Rudy on April 7, 2020 in Resources 2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile some […]

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11 Ways to Use Text Messaging to Make More Sales

11 Ways to Use Text Messaging to Make More Sales by Rudy on February 7, 2020 in Resources We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high […]

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Why and How You Should Create Your Own IGTV Series

Why and How You Should Create Your Own IGTV Series by Rudy on January 16, 2020 in Resources In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you […]

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6 Books That Make Great Gifts for Customers

6 Books That Make Great Gifts for Customers by Rudy on January 12, 2020 in Resources Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague […]

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