Category Archives for "Resources"

9 Must-Haves For a Website That Works

9 Must-Haves For a Website That Works by Rudy on April 29, 2020 in Resources When was the last time you took a critical look at your website? For most businesses we come across, it’s been years. It’s time to dive in!Having a website just isn’t enough these days. Your website’s visitors expect a lot […]

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The Surprising Truth about Keywords

keywords

The Surprising Truth about Keywords — And What You Should Focus On Instead by Rudy on April 24, 2020 in Resources Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a […]

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11 Tips for Making Videos That Sell

Tips for Making Videos That Sell by Rudy on April 7, 2020 in Resources 2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile some […]

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11 Ways to Use Text Messaging to Make More Sales

11 Ways to Use Text Messaging to Make More Sales by Rudy on February 7, 2020 in Resources We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high […]

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Why and How You Should Create Your Own IGTV Series

Why and How You Should Create Your Own IGTV Series by Rudy on January 16, 2020 in Resources In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you […]

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6 Books That Make Great Gifts for Customers

6 Books That Make Great Gifts for Customers by Rudy on January 12, 2020 in Resources Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague […]

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5 Tips To Use Facebook Stories to Market Your Business

facebook app on iphone

5 Tips To Use Facebook Stories to Market Your Business by Rudy on January 10, 2020 in Resources Considering whether to tap into Facebook Stories to market your business? The time is now!Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 […]

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How to Use Micro-Influencers To Grow Your Local Business

How to Use Micro-Influencers To Grow Your Local Business by Rudy on January 3, 2020 in Resources What are Micro-Influencers?Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for […]

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How to Generate An Endless Supply of New Content Ideas

How to Generate An Endless Supply of New Content Ideas by Rudy on December 31, 2019 in Resources In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers.You need a constant stream of content to keep you connected with your audience, […]

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5 Reasons Why You Should Publish Longer Content

writer with laptop

5 Reasons Why You Should Publish Longer Content by Rudy on December 20, 2019 in Resources In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great […]

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Instagram Is Starting To Hide Likes

Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business by Rudy on December 17, 2019 in Resources As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users.The test […]

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