Turning Trial Customers into Paying Clients

Getting Free Customers to Come Back and Purchase

Whether you are in the software business or run a small restaurant in your local market, you have likely engaged in providing a “freebie” to get potential new clients in the door. Of course, this sometimes does not convert to a permanent customer. Instead of thinking this means freebies do not work, figure out what you did wrong. Or better yet, implement these strategies to turning trial customers into paying clients. Make free customers come back.

Initiate Contact Immediately

Research has shown that 90 percent of leads actually go cold within an hour. This means you need to initiate contact almost immediately. The easiest way of doing this is by sending an email. Whether you get it by having someone sign up for a trial run of your service or by joining your email list to get a discount on a meal, the important thing is to get it. Have an automated email sent out, so even if they quickly forget they signed up, they will have a reminder in their inbox.

Offer Additional Incentives

Offering an additional incentive might seem like a bit much, especially after providing a freebie, but in the end, this can seriously pay off. The added incentive does not need to be another freebie. A sandwich shop could offer an easy punch card loyalty program to keep people coming back. Those offering marketing as a service could discount their yearly rate if paid up front. There are tons of other incentives to provide, so just use your imagination.

Keep Communication Open