Top 10 Facebook Marketing Tips
If you're looking to up your Facebook marketing game, look no further! Here are our top 10 tips to get you started.
1. Create a strong Facebook page profile:
Make sure to fill out all of the information fields, and use high-quality images. If possible, get your customers to leave reviews on your page and post photos of your work.
“The majority of my customers say that the before and after images on my Facebook were the primary reason they chose me to do their project,” says flooring business owner Bilal.
2. Use engaging content:
Post interesting articles, videos, and photos that will capture your followers' attention. If your prospects feel that you can provide them with value, whether that be entertainment or education, they will grow a love and trust for your business.
“Whether it be funny memes, informative guides or cool videos of your product or service, you can gain a ton of followers and engagement on your page with regular posting” says Sydney-based entertainment company Series of Events.
3. Promote your page on other channels:
Include a link to your facebook page on your website, blog, emails and other social media profiles. If you make it easy for your prospects to find your Facebook, they are way more likely to like it.
4. Run contests and promotions:
Encourage your followers to like your page in order to participate in contests and receive discounts or special offers. People are far more likely to give your page a like if you give them something in return.
5. Use Facebook ads:
Target specific demographics and psychographics with Facebook ads to reach more of your target audience. You will get way more out of your budget if you’re only serving ads to your intended target market.
6. Connect with other businesses:
Collaborate with other businesses to cross-promote each other's pages and content. A great way to find similar businesses is to search keywords on Instagram and Facebook. Even if the other page has a similar follower count to yours, you can gain a ton of new customers who are interested in what you’re selling.
7. Use social media plugins:
Add Facebook like buttons and share buttons to your website, emails and blog so that visitors can easily share your content on Facebook. You can also attach a link to sales confirmation emails that directs customers to your Facebook review page. This will encourage people to share a review of your product or service once they receive it.
8. Increase customer engagement:
Respond to comments and questions from customers on Facebook, and encourage them to engage with your page. Customers just want to be heard so if you can be active on Facebook you will please your customers and sell your prospects.
9. Monitor your progress:
Use Facebook insights to track how well your page is performing and identify areas where you could improve.
“Facebook offers amazingly in-depth analytics that will help you to optimise advertisements, posts and products” says the business rebranding consultants at Impact Labs, “Trial and error will be your best bet, if something isn’t working Facebook analytics will let you know”.
10. Stay up to date with the latest trends:
Keep up with the latest changes and updates to Facebook so that you can make the most of its marketing potential. TikTok is the latest hub for trends that will get your prospects' attention. Recreate a trend you like and upload it to Facebook.
Facebook marketing can be a great way to connect with your customers and increase brand awareness. By following these tips, you can create a successful Facebook marketing strategy that will help you achieve your goals.