5 TikTok Tips for Business Growth
TikTok has taken the world by storm. In September 2021 the new social media platform reported 1 billion active monthly users. That is a lot of potential prospects.
TikTok is constantly evolving with new trends spreading every single day. Companies have had huge success with TikTok's casual approach to content. Unlike YouTube, which has become a hub for long-form videos that are polished and professional, TikTok takes a page out of Vine's book offering quick and gritty videos that cater to the shortening attention spans of viewers. TikTok is the perfect place to establish a brand identity and gain a cult following.
Don't Advertise, Entertain!
TikToker's can smell an ad from a mile away. The viewership on TikTok prefers videos filmed on iPhones with regular people talking directly to them in their pajamas.
“TikTok offers a unique financial advantage over other social media because of the “For You” page” explains the financial advisors at Capital Wealth Finance, “Unlike Instagram, who only serves your content to people who follow you, TikTok serves your content to thousands of random people meaning you can promote your brand to new prospects without spending a cent”.
If you can make somebody laugh or teach them something new, they are far more likely to like your content and even share it with friends and family.
You can do skits as long as they aren't overproduced or overly long. Simply talking to the camera is the simplest and most effective way to connect with an audience and get them to connect with your brand.
Go Behind The Scenes
TikTok has created a unique opportunity for people to peek behind the curtain of some of the world's biggest companies. TikTok's made from the kitchen of Subway restaurants or from the dressing rooms of Broadway plays have gained huge amounts of views.
“You would never believe it but car cleaning videos are going crazy viral on TikTok, people love satisfying and educational videos!” says Pulse Car Cleaning who create car cleaning content on their social media.
It doesn’t matter what you're selling, there's a good chance people will find the process interesting.
Be Quick and Informative
If you can tell people something interesting in under a minute you will be successful on TikTok. It is super common to see comments like "I've learnt more from TikTok than school" all over the platform.
“A study by Microsoft found that our attention spans have dropped to just 8 seconds!” notes The Education Centre who specialise in HSC tutoring, “You really need to be fast if you expect people to stay engaged with what you’re saying”.
TikTok users are hungry for morsels of knowledge and are more likely to follow accounts that regularly provide them.
Get to the point
One of the biggest complaints made by users on TikTok is that the video has a rambling intro. People will swipe right past you if you take too long to get to the point.
If you can grab a viewer's attention in the first 2 seconds, they are way more likely to keep watching. Steer clear of cliche tactics like "Make sure you watch to the end" and instead begin with a question that the viewer will need answered.
Follow the Trends
Whether it be a trending sound or video idea, sticking with the herd on TikTok is the easiest way to get views and followers. Visit TikTok's home page and check out what other creators are doing, then put your own spin on it.
Even putting trending sounds on your videos but turning them right down will help to drive traffic to your page.