How to Use Micro-Influencers To Grow Your Local Business

How to Use Micro-Influencers To Grow Your Local Business by Rudy on January 3, 2020 in Resources What are Micro-Influencers?Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for […]

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How to Generate An Endless Supply of New Content Ideas

How to Generate An Endless Supply of New Content Ideas by Rudy on December 31, 2019 in Resources In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers.You need a constant stream of content to keep you connected with your audience, […]

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5 Reasons Why You Should Publish Longer Content

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5 Reasons Why You Should Publish Longer Content by Rudy on December 20, 2019 in Resources In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great […]

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Instagram Is Starting To Hide Likes

Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business by Rudy on December 17, 2019 in Resources As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users.The test […]

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Six Essentials Your Business Needs to Win Online

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Six Essentials Your Business Needs to Win Online by Rudy on November 28, 2019 in Resources Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take […]

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Video Testimonials From Happy Customers Are The Best Marketing Content…Here’s How To Get Them

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Video Testimonials From Happy Customers Are The Best Marketing Content…Here’s How To Get Them by Rudy on November 22, 2019 in Customer Cultivation Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible.Nothing will give a […]

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Soapbox for Creating Videos

Soapbox for Creating Videos by Rudy on November 12, 2019 in Resources A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a […]

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Audiences are the new list

Audiences Are The New List by Rudy on November 1, 2019 in Customer Discovery You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, […]

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