How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out… by Rudy on September 23, 2019 in Resources Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it […]
Continue reading
7 Entrepreneurs Every Business Owner Should Follow by Rudy on September 20, 2019 in Resources The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in […]
Continue reading
3 Things You Can Do Immediately To Get Better Response From Your Content by Rudy on September 16, 2019 in Customer Experience Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they […]
Continue reading
How to Develop a Winning Omnichannel Marketing Strategy? by Rudy on September 13, 2019 in Online Marketing When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process.With so many […]
Continue reading
How to Research and Optimize for Questions? by Rudy on September 9, 2019 in Resources If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.Questions are valuable for many reasons:Question research is excellent content inspiration.Questions are engaging and trigger a natural reflex […]
Continue reading
Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need? by Rudy on September 6, 2019 in Customer Cultivation Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites.Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it […]
Continue reading
How to Ensure Your Blog Posts Stay Evergreen? by Rudy on September 3, 2019 in Resources The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.That said, not every aspect of creating content […]
Continue reading
Get More Customers via A/B Testing by Rudy on August 31, 2019 in Customer Acquisition Here’s a common problem that faces website owners and developers every day. Visitors are simply not converting when they’re visiting your website. They’re showing up for a few seconds and then just moving on! It’s obvious that there’s something stopping them […]
Continue reading
Using Google Analytics to Improve Content Marketing by Rudy on August 30, 2019 in Online Marketing Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.With so many tools to choose from, however, it can be overwhelming to learn and use them to inform […]
Continue reading
Online Chat vs. Chat Bots, Which Comes Out on Top? by Rudy on July 3, 2019 in Customer Acquisition OK, here’s a pretty common everyday problem for website visitors. For a moment, let’s just imagine that you’re a website visitor. So, just put on your customer hat for just a moment. You’re on live chat but […]
Continue reading
The Importance of Being Mobile Friendly by Rudy on June 19, 2019 in Customer Experience If you’re considering upgrading your website, it’s important to firstly recognise the difference between spending money “refurbishing” a dead thing and investing into a future “income earner”.If you simply make your dead thing look pretty, you’ll end up with a pretty […]
Continue reading
Marketing Strategies that Improve Customer Retention by Rudy on January 9, 2019 in Customer Cultivation Customer retention can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve […]
Continue reading
3 Tips to Attract New Customers in Every Industry by Rudy on January 9, 2019 in Customer Acquisition How Businesses in Any Industry Can Attract New CustomersBuilding customer loyalty is the one surefire method of success in the business world, but before this can even begin, local businesses must attract new customers. The methods of […]
Continue reading
Get More Client Referrals by Rudy on January 2, 2019 in Customer Cultivation street sale and people concept – happy customers queue at food truckWant more client referrals? Here’s how!Everyone is on the lookout for tips to get more client referrals for their business. However, as stated by GrowThink.com some 58.6% of us don’t even […]
Continue reading
4 Tips for Acquiring New Customers by Rudy on January 5, 2019 in Customer Acquisition Ask any business owner what they need most and it’s usually acquiring new customers and finding new leads. If left the same, any company will die a slow eventual death by attrition as clients normally move on. A constant pipeline […]
Continue reading
How Blogging Attracts New Customers to a Business by Rudy on January 1, 2019 in Customer Cultivation Keeping New Faces in the Store with BloggingBlogging, like social media, has become important to marketing a business. Do not fall behind as advertising continues to evolve.Search Engine Optimization AssistanceWhether you are advertising and marketing a local business […]
Continue reading
Turning Trial Customers into Paying Clients by Rudy on January 11, 2019 in Customer Cultivation Getting Free Customers to Come Back and PurchaseWhether you are in the software business or run a small restaurant in your local market, you have likely engaged in providing a “freebie” to get potential new clients in the door. Of […]
Continue reading