3 Reasons Why You Should Focus On Getting Google Reviews For Your Business by Rudy on January 4, 2020 in Customer Cultivation Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a […]
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How to Use Micro-Influencers To Grow Your Local Business by Rudy on January 3, 2020 in Resources What are Micro-Influencers?Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for […]
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How to Generate An Endless Supply of New Content Ideas by Rudy on December 31, 2019 in Resources In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers.You need a constant stream of content to keep you connected with your audience, […]
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The #1 Factor in Sales Success and How to Maximize It by Rudy on December 27, 2019 in Resources As the old saying goes, people buy from people they trust.But how do you establish and maintain trust? Here are five ways that you are completely in control of each day.Look Like A ProLike it or […]
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The Best Type of Content To Create To Stand Out In Today’s Saturated Market by Rudy on December 24, 2019 in Resources Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience.That’s why it’s critical to keep in touch with […]
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5 Reasons Why You Should Publish Longer Content by Rudy on December 20, 2019 in Resources In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great […]
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Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business by Rudy on December 17, 2019 in Resources As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users.The test […]
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Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business by Rudy on December 13, 2019 in Resources Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces.And we […]
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IGTV is Hot! Here’s How To Use It To Market Your Business by Rudy on December 10, 2019 in Resources IGTV got off to a very slow start when it first launched, but thanks to recent developments, it’s now on fire! Video content is exploding in general, and IGTV has created an opportunity to create […]
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Ways To Make Your Website More Credible And Make More Sales by Rudy on December 5, 2019 in Resources Trust is the most important factor in determining how your website converts. If prospects don’t trust your site, they aren’t going to give you their information or use their credit cards to make purchases.Increased credibility = […]
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How to Use Customers Reviews in Your Content Marketing by Rudy on December 2, 2019 in Customer Cultivation Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people […]
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Six Essentials Your Business Needs to Win Online by Rudy on November 28, 2019 in Resources Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take […]
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6 Tips To Getting More Engagement With Your Content by Rudy on November 25, 2019 in Customer Acquisition Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. Never mind the fact […]
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Video Testimonials From Happy Customers Are The Best Marketing Content…Here’s How To Get Them by Rudy on November 22, 2019 in Customer Cultivation Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible.Nothing will give a […]
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Why You Need To Incorporate A Social Messaging Strategy Into Business by Rudy on November 19, 2019 in Customer Acquisition The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture:You need to have a social messaging strategy in your sales and customer service […]
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Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How. by Rudy on November 15, 2019 in Resources Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to […]
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Soapbox for Creating Videos by Rudy on November 12, 2019 in Resources A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a […]
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Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook by Rudy on November 8, 2019 in Online Marketing Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location […]
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Eight Ways You Should Be Marketing on LinkedIn in 2019 by Rudy on November 5, 2019 in Online Marketing LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months […]
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Audiences Are The New List by Rudy on November 1, 2019 in Customer Discovery You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, […]
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