How to Research and Optimize for Questions

research

How to Research and Optimize for Questions? by Rudy on July 3, 2019 in Customer Cultivation If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.Questions are valuable for many reasons:Question research is excellent content inspiration.Questions are engaging and trigger a natural […]

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Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need

customer paying for order

Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need? by Rudy on July 3, 2019 in Customer Cultivation Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites.Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it […]

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How to Ensure Your Blog Posts Stay Evergreen

How to Ensure Your Blog Posts Stay Evergreen? by Rudy on July 3, 2019 in Customer Cultivation The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.That said, not every aspect of creating […]

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Using Google Analytics to Improve Content Marketing

analytics

Using Google Analytics to Improve Content Marketing by Rudy on July 3, 2019 in Customer Cultivation Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.With so many tools to choose from, however, it can be overwhelming to learn and use them to inform […]

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The Importance of Being Mobile Friendly

man browsing on mobile

If you’re considering upgrading your website, it’s important to firstly recognise the difference between spending money “refurbishing” a dead thing and investing into a future “income earner”. If you simply make your dead thing look pretty, you’ll end up with a pretty looking dead thing. And unless your objective is to simply spend money, there […]

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Marketing Strategies that Improve Customer Retention

Cake

Improving Customer Retention through MarketingCustomer retention can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve customer retention as well? The following three tactics point towards “yes.”1. […]

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Get More Client Referrals

smiling florist

Want more client referrals? Here’s how! Everyone is on the lookout for tips to get more client referrals for their business. However, as stated by GrowThink.com some 58.6% of us don’t even ask for them! Customer referrals aren’t something that appears just by wishing it so, but instead is the result of a definite, focused […]

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