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0 The Small Business Guide to Surviving the Pandemic

The Small Business Guide to Surviving the Pandemic by Rudy on January 13, 2021 in Online Marketing If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before […]

0 6 Marketing Trends to Help You Win 2021

6 Marketing Trends to Help You Win 2021 by Rudy on January 6, 2021 in Online Marketing With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future.An unpredictable year has made businesses wary about investing too much into their marketing strategies, […]

0 5 Ways that COVID-19 has Reshaped Consumer Behavior

5 Ways that COVID-19 has Reshaped Consumer Behavior by Rudy on December 30 , 2019 in Online Marketing There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, […]

0 12 Versatile Marketing Approaches To Consider When You Need To Do Something Different

12 Versatile Marketing Approaches To Consider When You Need To Do Something Different by Rudy on December 23, 2020 in Online Marketing The world has changed over the last several months, and businesses of all kinds are trying to figure out marketing strategies that will work going forward.It may be time to try something totally […]

0 4 Ways to Identify and Develop Your Unique Selling Proposition

4 Ways to Identify and Develop Your Unique Selling Proposition by Rudy on December 16, 2020 in Online Marketing If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how […]

0 Online Marketing Trend for the Covid-19 Era

5 Marketing Trends for the Covid-19 Era by Rudy on December 9, 2020 in Online Marketing Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of […]

0 6 Reasons To Include Content Marketing In Your Strategy

6 Reasons To Include Content Marketing In Your Strategy by Rudy on October 19, 2020 in Online Marketing You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. […]

0 Effective Point-of-Sale Marketing Ideas to Boost Sales

Effective Point-of-Sale Marketing Ideas to Boost Sales by Rudy on October 13, 2020 in Customer Acquisition In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make his or her purchase. As they shop, customers can quickly peruse these […]

0 Top Tips for Video SEO and Engagement

Top Tips for Video SEO and Engagement by Rudy on October 5, 2020 in Resources The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then…crickets.Video content takes more time and energy […]

0 How Influencer Marketing Can Help Brands During the Pandemic

How Influencer Marketing Can Help Brands During the Pandemic by Rudy on September 29, 2020 in Resources At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening. Then as the weeks dragged on, we hoped that it would just be a few short months. […]

0 The Basics of Backlinks: How to Get Started

The Basics of Backlinks: How to Get Started by Rudy on September 25, 2020 in Online Marketing Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle.You can write post after post of perfectly […]

0 7 Tips for Pivoting your Marketing Strategy During COVID-19

7 Tips for Pivoting your Marketing Strategy During COVID-19 by Rudy on September 1, 2020 in Online Marketing You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where […]

0 5 Ways to Optimize Your Social Profiles to Generate More Leads

5 Ways to Optimize Your Social Profiles to Generate More Leads by Rudy on August 24, 2020 in Online Marketing No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just […]

0 Marketing Strategies That You Can’t Afford to Ignore In a Bad Economy

Marketing Strategies That You Can’t Afford to Ignore In a Bad Economy by Rudy on August 18, 2020 in Online Marketing Times are tough, but there are ways to mitigate the impact on your business. As you read this, I’m sure you are currently considering — or already have considered — the various ways that […]

0 How To Use Text Messaging To Drive More Sales

How To Use Text Messaging To Drive More Sales by Rudy on August 12, 2020 in Online Marketing A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. […]

0 Paid Versus Organic Marketing: What They Are and How to Use Them

Paid Versus Organic Marketing: What They Are and How to Use Them by Rudy on August 4, 2020 in Online Marketing Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more!What Are Organic […]

0 8 Free Marketing Strategies That You May Have Overlooked

8 Free Marketing Strategies That You May Have Overlooked by Rudy on July 28, 2020 in Online Marketing Trying to put together a solid marketing strategy with a low budget? Sounds too good to be true, I know, but it’s possible with some consistency and creativity. Below, I’ll go over 8 free marketing strategies that […]

0 10 Steps to Market Your Business on Instagram

10 Steps to Market Your Business on Instagram by Rudy on July 21, 2020 in Online Marketing Are you trying to step up your social media game? If so, be sure to add Instagram marketing to your social media strategy. It seems that virtually everyone has an Instagram account these days, and users are engaging […]

0 How to Market Your Business in a Down Economy

How to Market Your Business in a Down Economy by Rudy on July 13, 2020 in Customer Acquisition When times get tough, there’s no doubt that lots of businesses slow down or stop their marketing altogether, bracing themselves for the unknown. But smart companies know that marketing is critical to the success of your company, […]

0 How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing by Rudy on July 8, 2020 in Online Marketing If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy. But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some […]

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