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0 Your About Us Page Could Be Suffering From These 6 Mistakes

Your About Us Page Could Be Suffering From These 6 Mistakes by Rudy on March 17, 2021 in Resources After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their […]

0 Let Customer Reviews Do the Work For You

Let Customer Reviews Do the Work For You by Rudy on March 10, 2021 in Customer Experience When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You might go with an old favorite that you know you can rely on. But if you want to […]

0 Optimize Your Outdated Content for Higher Search Rankings

Optimize Your Outdated Content for Higher Search Rankings by Rudy on March 3, 2021 in Resources Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same […]

0 Use Storytelling for a Better Blog

Use Storytelling for a Better Blog by Rudy on February 24, 2021 in Resources In ancient times, a powerful king oppressed his people. The citizens of the land feared the king and begged the gods for help. So the gods created a wild man that could equal the king and stop his misdeeds. The wild […]

0 Instagram Business Account vs. Creator Account

Instagram Business Account vs. Creator Account by Rudy on February 17, 2021 in Resources It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on […]

0 The 7 Best Free SEO Tools for Small Business

The 7 Best Free SEO Tools for Small Business by Rudy on February 10, 2021 in Resources As a small business owner, you probably know the value of SEO for getting more website traffic that you can convert to customers. So maybe you started with a little research, figuring you’d like to DIY your digital […]

0 An Introduction to Facebook Shops for Small Business

An Introduction to Facebook Shops for Small Business by Rudy on February 3, 2021 in Online Marketing With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm.So in May of 2020, they announced a new feature to help small businesses sell — […]

0 6 Tips to Get Started with LinkedIn Marketing

6 Tips to Get Started with LinkedIn Marketing by Rudy on January 27, 2021 in Online Marketing Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge…but what you […]

0 The Beginner’s Guide to Guest Posting for Greater Credibility and More Traffic

The Beginner’s Guide to Guest Posting for Greater Credibility and More Traffic by Rudy on January 20, 2021 in Resources Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links.When […]

0 The Small Business Guide to Surviving the Pandemic

The Small Business Guide to Surviving the Pandemic by Rudy on January 13, 2021 in Online Marketing If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before […]

0 6 Marketing Trends to Help You Win 2021

6 Marketing Trends to Help You Win 2021 by Rudy on January 6, 2021 in Online Marketing With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future.An unpredictable year has made businesses wary about investing too much into their marketing strategies, […]

0 5 Ways that COVID-19 has Reshaped Consumer Behavior

5 Ways that COVID-19 has Reshaped Consumer Behavior by Rudy on December 30 , 2019 in Online Marketing There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, […]

0 12 Versatile Marketing Approaches To Consider When You Need To Do Something Different

12 Versatile Marketing Approaches To Consider When You Need To Do Something Different by Rudy on December 23, 2020 in Online Marketing The world has changed over the last several months, and businesses of all kinds are trying to figure out marketing strategies that will work going forward.It may be time to try something totally […]

0 4 Ways to Identify and Develop Your Unique Selling Proposition

4 Ways to Identify and Develop Your Unique Selling Proposition by Rudy on December 16, 2020 in Online Marketing If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how […]

0 Online Marketing Trend for the Covid-19 Era

5 Marketing Trends for the Covid-19 Era by Rudy on December 9, 2020 in Online Marketing Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of […]

0 6 Reasons To Include Content Marketing In Your Strategy

6 Reasons To Include Content Marketing In Your Strategy by Rudy on October 19, 2020 in Online Marketing You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. […]

0 Effective Point-of-Sale Marketing Ideas to Boost Sales

Effective Point-of-Sale Marketing Ideas to Boost Sales by Rudy on October 13, 2020 in Customer Acquisition In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make his or her purchase. As they shop, customers can quickly peruse these […]

0 Top Tips for Video SEO and Engagement

Top Tips for Video SEO and Engagement by Rudy on October 5, 2020 in Resources The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then…crickets.Video content takes more time and energy […]

0 How Influencer Marketing Can Help Brands During the Pandemic

How Influencer Marketing Can Help Brands During the Pandemic by Rudy on September 29, 2020 in Resources At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening. Then as the weeks dragged on, we hoped that it would just be a few short months. […]

0 The Basics of Backlinks: How to Get Started

The Basics of Backlinks: How to Get Started by Rudy on September 25, 2020 in Online Marketing Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle.You can write post after post of perfectly […]

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