The Fast Way To Boost Your Social Media Reach: Get Rid of Fake Followers

Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story.

The fake social media followers plague affects every social platform out there. There is no shortage of online services that will gladly take your money in return for what they claim to be genuine followers. In reality, they’re simply unleashing a horde of bots on your account to artificially inflate the following count.

Social media’s fake follower problem extends far beyond those who indulge in these transactions. Even if you’ve never bought followers, chances are that you might still have bot accounts following you. They might seem harmless but they’re negatively impacting your online presence. 

Why do fake social media followers exist in the first place?

Social media is very competitive. People want to stand out and appear as if they command the attention of countless people. They want a slice of the influencer marketing pie and with more money being spent on these campaigns than ever before, it’s a way for them to pad their numbers a bit.

Brands often indulge in the purchase of fake followers as well, particularly if they’re just starting out and competing in a market with well established competitors. They want to project an aura of scale and success to potential customers who might discover their social media profiles.

That’s not the only reason why fake followers exist on social media. There are entire bot networks being operated to spread disinformation online. Unscrupulous actors use bot networks to spread spam, malware and viruses. 

I’ve never paid for bots, so why are they following me?

A recent study assessed the follower counts of the top 20 accounts on Instagram. As you'd expect, the top 20 accounts belong to superstar celebrities that tens of millions of people follow organically.

You wouldn't expect that an A-list actor, model or singer would buy or have their social media team buy fake followers when they can't even step outside the home without being mobbed by fans.

If you look at that report, though, you'd find that even these top accounts can have fake followers make up over 25% of their entire following. At this rate, an account with 100 million followers on Instagram has 25 million fake followers. That's just unreal.

These bots are meant to appear like actual users. So they tend to follow many high visibility accounts in order to appear legitimate. The bots may also follow random personal or brand accounts just to avoid detection.

So even if you’ve never paid for a single fake follower, there still might be many that follow you, even more than you’d be expecting. The social networks are trying to handle the fake follower problem by routinely kicking bots off their platform.

Twitter, for example, deletes millions of fake accounts every week. Facebook and Instagram do the same. However, their efforts don’t appear to have made a dent in the bot problem. Many have called on the social networks to do more to protect their users from this plague.

Tools to get rid of fake social media followers