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Category Archives for "Resources"

0 6 Books That Make Great Gifts for Customers

6 Books That Make Great Gifts for Customers by Rudy on January 12, 2020 in Resources Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague […]

0 5 Tips To Use Facebook Stories to Market Your Business

5 Tips To Use Facebook Stories to Market Your Business by Rudy on January 10, 2020 in Resources Considering whether to tap into Facebook Stories to market your business? The time is now!Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 […]

0 7 Metrics to Manage To Make Sure Your Business Is Ready For Growth

7 Metrics to Manage To Make Sure Your Business Is Ready For Growth by Rudy on July 3, 2019 in Customer Cultivation Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a disaster for the future […]

0 How to Use Micro-Influencers To Grow Your Local Business

How to Use Micro-Influencers To Grow Your Local Business by Rudy on January 3, 2020 in Resources What are Micro-Influencers?Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for […]

0 How to Generate An Endless Supply of New Content Ideas

How to Generate An Endless Supply of New Content Ideas by Rudy on December 31, 2019 in Resources In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers.You need a constant stream of content to keep you connected with your audience, […]

0 The #1 Factor in Sales Success and How to Maximize It

The #1 Factor in Sales Success and How to Maximize It by Rudy on December 27, 2019 in Resources As the old saying goes, people buy from people they trust.But how do you establish and maintain trust? Here are five ways that you are completely in control of each day.Look Like A ProLike it or […]

0 Best Type of Content To Stand Out In Today’s Saturated Market

The Best Type of Content To Create To Stand Out In Today’s Saturated Market by Rudy on December 24, 2019 in Resources Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience.That’s why it’s critical to keep in touch with […]

0 5 Reasons Why You Should Publish Longer Content

5 Reasons Why You Should Publish Longer Content by Rudy on December 20, 2019 in Resources In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great […]

0 Instagram Is Starting To Hide Likes

Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business by Rudy on December 17, 2019 in Resources As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users.The test […]

0 Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business

Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business by Rudy on December 13, 2019 in Resources Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces.And we […]

0 IGTV is Hot! Here’s How To Use It To Market Your Business

IGTV is Hot! Here’s How To Use It To Market Your Business by Rudy on December 10, 2019 in Resources IGTV got off to a very slow start when it first launched, but thanks to recent developments, it’s now on fire! Video content is exploding in general, and IGTV has created an opportunity to create […]

0 17 Ways To Make Your Website More Credible And Make More Sales

Ways To Make Your Website More Credible And Make More Sales by Rudy on December 5, 2019 in Resources Trust is the most important factor in determining how your website converts. If prospects don’t trust your site, they aren’t going to give you their information or use their credit cards to make purchases.Increased credibility = […]

0 Six Essentials Your Business Needs to Win Online

Six Essentials Your Business Needs to Win Online by Rudy on November 28, 2019 in Resources Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take […]

0 Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How

Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How. by Rudy on November 15, 2019 in Resources Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to […]

0 Soapbox for Creating Videos

Soapbox for Creating Videos by Rudy on November 12, 2019 in Resources A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a […]

0 3 Statistics That Show Why You Should Start a Podcast…And The Easy Way To Launch One

3 Statistics That Show Why You Should Start A Podcast…And The Easy Way To Launch One by Rudy on October 28, 2019 in Resources You may not realize it yet, but your business should have a podcast!Podcasts as a powerful marketing toolThe popularity of podcasts is exploding as is their influence on customer decisions.And there’s […]

0 All About FB Workplace

All About FB Workplace by Rudy on October 19, 2019 in Resources Did you know that you can use Facebook for business? I’m referring to what’s known as Facebook Workplace, the business only solution from Facebook that’s designed to help businesses increase communication and collaboration and make getting more work done easier and more efficient.You’re […]

0 7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers by Rudy on October 1, 2019 in Resources Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow.It’s a virtuous circle that […]

0 How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…

How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out… by Rudy on September 23, 2019 in Resources Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it […]

0 7 Entrepreneurs Every Business Owner Should Follow

7 Entrepreneurs Every Business Owner Should Follow by Rudy on September 20, 2019 in Resources The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in […]

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