10 Lead Magnets That Will Grow Your Business

by Amelia Hodges on May 9, 2022 in Resources


Lead magnets stand out as one of the most effective digital marketing strategies that businesses can employ to enhance their marketing efforts.

They are essentially incentives that entice people into giving up their contact information in exchange for something valuable.

This information can then be used by a business to nurture their new lead and turn them into a paying customer.

Lead magnets come in all shapes and sizes, but they all have one goal: to get people interested in what you have to offer.

Here are ten effective ones to try today:

1. A Free Ebook

This provides valuable information about your niche. It is an excellent way to “attract potential customers and build trust with them”, says a Glenfield real estate agent, who recently found value in this form of marketing.

This works because when someone signs up they’re essentially telling you that they are interested and willing to learn more about your product or service.

Having an email list allows you to stay in touch with these leads so that as soon as you release a new product or run a special promotion, you can easily reach out to them via email and simultaneously increase brand awareness.

2. A series of videos or webinars

These teach people how to do something related to your niche. These provide great value to your audience and help establish you as an authority in the field.

Here are few examples:

  • Instagram Marketing for Business: Are you looking to grow your business using Instagram? This webinar will teach you how to create a successful strategy and build an engaged community of followers on this popular social network.
  • How to Use LinkedIn to Grow Your Business: This webinar will show you how to use this powerful platform to connect with potential customers and clients, grow your network and build your brand.

3. Case Studies

These will show how you helped one of your clients achieve success using your services or products.

“It's always more powerful when it comes from a real person rather than just reading about it on a website” suggests hamptons style interior designer. So this is a great way to increase your credibility.

The key to creating effective case studies is to focus on results. Your potential customers want to know what you can do for them, so make sure to highlight the transformation your product or service has achieved for others.

4. A Free Report

These will be detailing the results of a survey or research you've conducted related to your niche.

This is a great way to show that you're an expert in your field and provide valuable information to your audience.

The first step is to conduct your research. Surveys are the most common. There are many online tools that you can use to do this, such as SurveyMonkey or Google Forms.

Once you have created your survey, the next step is to send it out to your target audience. You can do this via email, social media marketing, or even through ads.

After you have collected the surveys, you will need to analyze the data. This can be done using Excel or another type of spreadsheet software.

Once you have analyzed the data, you can use it to create your free report. This report can include graphs and charts to make it easier for people to understand. 

Finally, you need to promote your free report. You can do this by sharing it on social media, emailing it to your mailing list, or even creating paid ads to promote it.

With some time and effort, you can use a free report to grow your business and connect with new customers.


5. A List of Resources

Examples of resources are books, websites, or software that are helpful for people in your niche. These help establish you as a go-to source for information and can build trust with potential customers.

It can also help you find new customers and clients, and it can also help you keep in touch with your existing customers.

6. A Free Email Course

This will teach people about a specific topic related to your niche. This type of opt-in incentive provides value on a regular basis over the course of several days or weeks, and builds trust with potential customers.

It also allows you to showcase your expertise and build credibility in your industry. By delivering quality content that solves a problem or teaches something new, you can position yourself as an expert in your field.

And best of all, a free email course is relatively easy and inexpensive to create. All you need is a topic that will be of value to your target audience, and a plan for delivering the content over a period of time.

7. A Downloadable Template or Worksheet

People can use these to improve their business in some way. This is a great way to show that you're an expert in your field and offer something of value for free.

The benefits of using a downloadable template are numerous.

First, it can help your customers to stay on top of all their tasks and better plan their work, since they'll have a concrete visual reminder of what they're trying to achieve.

Second, as they see their businesses grow and improve thanks to your guidance and expertise, they'll be sure to recommend you to friends and colleagues.

8. A Series of Tips or Tricks

These are related to your niche that people can use to improve their businesses. These provide great value and help establish you as an authority in the field.

9. An Exclusive Discount

This will be for people who sign up for your email list or newsletter. This is a great way to increase signups and “build loyalty with your audience” says Jana from the Lotus Beauty Store.

There are a few steps you'll need to take in order to create an exclusive discount.

First, you'll want to decide the details of your offer, such as the type of product or service that will be discounted, how long the offer will run, and what criteria members must meet in order to qualify. 

Once you've determined the details of your offer, you'll need to create a landing page or sign-up form where people can enter their information to join your list.

Finally, you'll need to promote your exclusive discount so that people are aware of it and can take advantage of it.

10. A Free Consultation

Virtual Meeting

This can be with you or one of your team members. This is a great way to build trust with potential customers and establish yourself as an expert in your field.

A free consultation is a great way to grow your business. It allows you to build rapport with potential clients, understand their needs, and determine whether you can provide value.

When you offer a free consultation, you are essentially offering your expertise and time for free. This is a valuable commodity that can attract new clients and help you close more deals.

Lead magnets are an excellent way to grow your business and build trust with potential customers. By providing valuable resources for free, you can increase your credibility, build relationships, and generate leads. Implement one or more of these lead magnets today to start seeing results!