7 Ways to Use the Link in Bio on Instagram to Build Your Brand

by Rudy on June 14, 2023 in Online Marketing

Phone showing Le Buzz Account

Getting a groove for internet marketing can be difficult, especially when you have to choose between posts, stories, videos, and ads. Whether you are a small business or an influencer, it is difficult to decide what to share and how to do it. One of the best ways to streamline the process is to use the link-in-bio as a focal point.

Keep reading to get a better idea of how your brand can benefit from Instagram’s link-in-bio feature. 

Share Your Story on Your About You Page

One of the most important pages for your site to have is an ‘About Page,’ and you can link to it in your bio. This is where you tell your clients the story of how your business came to be. You can also add some details about your personal background to make your business more relatable.

One of the best ways to bridge a gap between your business and what your client needs is through your ‘About’ page. You can customize your link-in-bio page to something like ‘Get to Know Us’ to make the anchor text more interesting and encourage more people to visit. 

Send Visitors to a Landing Page


One critical thing for all businesses or influencers to have is a website where their services and products can easily be found. Your Instagram profile’s link-in-bio can drive your Instagram traffic to a new sign-up page where you can collect information on leads.

For instance, if you want to notify your pet grooming clients about a bathing special this weekend, use the link-to-bio to send customers directly to the page offering a signup. Likewise, you can use the link to direct visitors to a page listing all the products and services you offer. 

Display Bestsellers

One-way companies make good use of their link-in-bio page is to highlight their best-selling products. This is especially useful if you offer an extensive selection of products and services. If you have a lot of products to promote, use the link-in-bio to get clients to a page dedicated to bestsellers. To make shopping more convenient for your customers, you can also add shopping cart and checkout features to this landing page.

Many business accounts on Instagram allow shopping right from the feed, but you will get a boost in traffic when you send visitors to a dedicated page. 

Highlight Achievements

Many companies like to use their link-in-bio as a way of showcasing achievements. This is best done by listing links to sites where your achievements are held or to a page that is dedicated to awards and accolades. Letting your clients know that you are working at building your knowledge and you are gaining valuable experience is just one way to build your brand.

You can also use the link-in-bio feature to direct customers to a page that features the positive reviews and testimonials your business has received. These reviews can help encourage leads to convert into paying customers and boost your business’ profits. 

Offer a Free Demo or Sample

Nudese Box

The best way to sweeten your link-in-bio journey and encourage clicks is to have the link go to a giveaway. This is perfect for that demo or sample you are looking to promote. These are great ways to increase your website traffic and get more people referring your product.

Be Grateful for Sponsorships and Partnerships

When you’re working with sponsors or collaborating with other businesses, give them a shout-out in your link-in-bio. This is a great way to share traffic and to show that you are grateful for what they do for your company. Letting your visitors know you are grateful for their help is one way to build trust and establish brand awareness.

Drive Traffic to Blog Posts

Using your link-in-bio to drive traffic to blog posts that you want your visitors to find is a great way to promote this content. Make sure the content is interesting, well-written, and visually appealing, and your brand will benefit from the added engagement and traffic.


Using your link-in-bio to drive traffic, collect leads, and boost customer engagement is a wonderful use of internet marketing. Getting this skill fine-tuned will take some practice. Keep your content fresh and interesting and use your link-in-bio to regularly feature content you want to be more visible to customers.

Author: Rudy Labordus

Rudy Labordus is an Internationally acclaimed author, marketing strategist and speaker. He has been instrumental in helping launch and develop several multi million dollar businesses around Australia and excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.