6 Places You Should Be Publishing Your Content Other Than Your Blog
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day.
But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and your ability to gain traffic to your blog. By posting your content to these sites, you’ll increase the number of users who will stumble onto your content who may have never heard of you otherwise. Every additional place you post will increase your potential exposure. And that can only be a good thing!
So here are six places that you should be posting content to both help build your blog and improve your professional reputation.
Chances are, you already have a LinkedIn profile. 50% of college-educated Americans are already on the site. Even better, 45% of LinkedIn’s users are in upper management. So by posting your content to the site, you can get your name and expertise in front of the decision-makers in your industry.
When you post content to LinkedIn, your article will be shared with your connections and the people who follow you — subject to the algorithm, of course. Make sure your post visibility is set to public so it can reach the largest number of people.
Another benefit — LinkedIn posts are searchable by keyword and easily shared. Make sure to add hashtags to your post to make it easier to find. You can research hashtags by typing them into the search bar. Check how many users are following those hashtags, and use some popular (and appropriate) tags on your content to get it in front of more people.
Reddit is probably not the first place you think of when you’re considering ways to build your business reputation. The site is more well-known for the exchange of memes and funny stories than informational blog posts.
But with 330 million active monthly users, there are a ton of people on the platform that you could be reaching — especially if your audience is on the younger side. 42% of internet users between the ages of 18 and 24 use Reddit!
If you’re not familiar with the site, here are a few basics. Reddit is really a collection of niche forums called “subreddits.” There are subreddits on just about any topic you can think of. Users make posts within a subreddit, which other users then “upvote” or “downvote” depending on if they like the content or not.
Reddit has its own unique etiquette that differentiates it from most other social media. To start, anonymity is highly valued on Reddit. Usernames are almost never real names, and personal information is carefully protected. Also, each subreddit has its own set of rules, which you’ll need to follow or risk getting banned.
People spend time on Reddit for entertainment and education. Your content will need to fulfill one (or both) of these needs. So self-promotion must be done with care. Redditors don’t expect to be marketed to like Facebook users.
To get started on Reddit, join any subreddits that are relevant to your market or industry. Start reading other people’s posts and joining in where you have something interesting or helpful to add to the conversation. It’s important to become part of the community. People start to recognize other usernames quickly, and if you’re contributing valuable content, it will be noticed. You can provide links to your blog posts, but it has to be relevant!
You can also do an AMA — Ask Me Anything. You can introduce yourself as an expert in your field, and invite users to ask any questions that they may have. Just don’t get offended if you get asked some very strange questions — it is Ask Me Anything, after all.
OK, so some fairly sophisticated chatbots are quite responsive, however, they’re still extremely limited as far as what they can actually do. The fact is that a chatbot simply can’t provide any more answers beyond what somebody has programmed it to say. And, often the answer you get is totally unrelated to what you were actually asking. It's kind of like a baby learning to talk, you know, monkey-see, monkey-do.
Let’s do a comparison test:
OK, so what's the verdict? Well, if you have the financial resources, obviously live chat is the best option for making your customers feel special and satisfied with the answers they receive. However, when you look at the chatbot potential when powered by AI, the future looks pretty bright. Although they probably won't replace real live human beings anytime soon, they can help you with saving time, money, and energy. So, the verdict is that chatbots are cheaper but live chat is more personal. So, it looks like they both win in their own way.
And, as the last word here, according to Sundar Pichai/ CEO of Google Inc.“I think, in the long run, we'll evolve from a mobile-first world to an AI-first world in computing.”
Author: Rudy Labordus
Rudy Labordus is an Internationally acclaimed author, marketing strategist and speaker. He has been instrumental in helping launch and develop several multi million dollar businesses around Australia and excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.