10 Tips for Participating in TikTok Trends to Promote Your Business

by Rudy on March 15 2023 in Online Marketing

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TikTok is one of the fastest-growing social media channels, but it can be difficult to gain a following. You will need to put in the work and develop a strategy to get videos to trend.

Many business owners forget about TikTok when they are marketing their business, and this can be a loss. Though the audience is younger, they are growing in numbers. When your TikTok videos become viral, increased engagement can mean improved conversion for your business.

The following will help you make the most of the platform and its trends. 

     1. Select the Right Niche

You need to find your niche when it comes to social media marketing, especially if you want people to consider you successful. You can’t just make random videos and hope that people start to follow you. You need to find your objective in the social media world. What are you looking to achieve when you upload your videos? What kind of people do you want to follow you?

Once you have a target audience, you can reflect on your videos and what that audience will find interesting. If you want trending videos to get popular, you need to understand ‘your’ people and what entertains them. 

     2. Post Regularly

The most successful creators post often. If you want to go viral, you have to make enough content to get noticed. Keeping a low profile won’t work with the TikTok feed. The best accounts put several TikTok videos out there every day. You should be able to publish at least one video every day. The more content you make, the more likely you will hit on something viral. Just make sure that the videos are relevant and fresh.

     3. Use Music

One of the notable differences between TikTok and other platforms is that TikTok allows for the use of music and encourages it in videos. It has some roots in Musical.ly, and, therefore, the fixation has never left. It is simple to add music to your short clips, and the legalities are already covered.

Add trending tracks and well-known songs to help your videos perform well. You can put these in when filming or editing. There are fewer options for longer videos, but you still will have an easy time adding music.  

     4. Interact with Others

Don’t forget about the social aspect of using TikTok. You need to engage with other users. You need to view, comment, and like other videos to be a part of the algorithm. The more you interact with other TikTok users, the more your videos come up in their feeds.

You can also grow collaborations out of these interactions. Some influencers will even agree to work with lesser-known brands to get more content. 

     5. Show Off Your Talents

The best place to start with content is with your own skills. Many TikTok videos focus on someone’s unique skill set. Whether it is cooking, fire-eating, skateboarding, or dog grooming - show it off. Consider your videos a talent show, and make several clips of your best talents.

girl cooking

     6. Show ‘How To’ Videos

Your ‘How To’ video can be a great way to show off a tutorial while highlighting your talents. A short clip about trimming dog nails or making a pie crust will get interest as it teaches people a specific skill. There are many tips on cooking and beauty on TikTok. Keep it short and precise to get a better following. Make sure your tutorials are clear. You can also use TikTok as a teaser for longer videos on a platform such as YouTube.

     7. Make High-Quality Videos

When making your TikTok videos, make sure you make them top-notch. This is of vital importance. You will never see a trending video that is poorly made. You need to upload videos regularly without compromising the footage’s quality.

You don’t need to have a professional cameraman; you simply need to develop your eye and use your smartphone. Get the basics right, and you can turn out content. You may need a tripod or external microphone. Edit your video, and remember that TikTok has many functions you can use. There are also other apps if you want more specific video-editing features.

Make sure that you pick quality topics as well. This will help keep people engaged. Make sure that your videos are interesting and that you are giving people something they need.

     8. Cover Current Events

There is a world of events outside of TikTok. Recognizing this will help bring to your page followers interested in world events. This doesn’t always mean news; it may mean something such as a popular TV show, a great book, or another cultural event. You can find videos talking about pop culture all over TikTok.

No matter how much content you’re planning to discuss, though, remember that you need to keep your videos concise.

     9. Feature Kids and Pets

There was an actor who once said they wouldn’t work with pets or kids because they steal the show. It is true on TikTok. Videos with kids and pets gain traffic quicker than those that don’t feature babies and animals. The cuter the pet, the better chance they will get out there. Of course, if you have something more exotic, like a snake or a fox, your videos will already have a better chance of getting viral.

baby with dog

     10. Use Trending Hashtags

The best way to take advantage of trends on TikTok is to participate in trending hashtags. Looking at trending hashtags makes it easy to spot current trends. Look at some of the content that uses the hashtag to get an idea of what the trend involves, so you can create appropriate content. When you participate in those trends, use the hashtag to make sure your content gets seen.


TikTok should be part of your digital marketing strategy, no matter the size of your business. The above tips should help you take advantage of trends to grow your following and, therefore, your brand recognition.

Author: Rudy Labordus

Rudy Labordus is an Internationally acclaimed author, marketing strategist and speaker. He has been instrumental in helping launch and develop several multi million dollar businesses around Australia and excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.

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