The Importance of Being Mobile Friendly

If you're considering upgrading your website, it's important to firstly recognise the difference between spending money “refurbishing” a dead thing and investing into a future “income earner”.

If you simply make your dead thing look pretty, you'll end up with a pretty looking dead thing.

And unless your objective is to simply spend money, there is a much smarter way.

Investment: The act of putting money, effort, time, etc. into something to make a profit or get an advantage.

So how does a website produce income?

Let's start with why you should make your website mobile friendly:

The general public (which includes your customer) uses search engines to find answers to questions, reviews, local business and so on.

There’s a bunch of search engines (yahoo, bing, google, duck duck go etc), but the biggest search engine (by far) is Google. Over 90% of everyone uses Google.

So why is that important?

Well, Google have already made public statements that they will effectively penalise a website if it is not mobile friendly. This means websites that ARE mobile friendly will be shown first and any sites that are older or not mobile friendly will be pushed to the back, and in many cases will not even show up in the search results.

Dominos Mobile Example

Hearing this may not mean a lot to some business people who have ignored their website for so long, but the reality is that if they continue to ignore this, they’re not only losing out on getting free enquiries and customers from Google, but they are giving customers to their competitors!

The majority of people these days use their mobile phone to search for things, and if your website is not mobile friendly, people will just leave, go back to Google and click on the next result.

Mobile Usage over Time

So step one is make sure your website is designed to be mobile friendly.

Come back soon for more tips that will turn your website into an income earner for your business or simply call us.  We would love to help you get started.

 

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