Seven Ways to Generate Leads From Instagram

Seven Ways to Generate Leads From Instagram by Rudy on October 4, 2019 in Online Marketing Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing.Until recently, it may […]

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How to Research and Optimize for Questions

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How to Research and Optimize for Questions? by Rudy on September 9, 2019 in Resources If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.Questions are valuable for many reasons:Question research is excellent content inspiration.Questions are engaging and trigger a natural reflex […]

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Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need

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Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need? by Rudy on September 6, 2019 in Customer Cultivation Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites.Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it […]

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How to Ensure Your Blog Posts Stay Evergreen

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How to Ensure Your Blog Posts Stay Evergreen? by Rudy on September 3, 2019 in Resources The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.That said, not every aspect of creating content […]

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Using Google Analytics to Improve Content Marketing

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Using Google Analytics to Improve Content Marketing by Rudy on August 30, 2019 in Online Marketing Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.With so many tools to choose from, however, it can be overwhelming to learn and use them to inform […]

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The Importance of Being Mobile Friendly

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The Importance of Being Mobile Friendly by Rudy on June 19, 2019 in Customer Experience If you’re considering upgrading your website, it’s important to firstly recognise the difference between spending money “refurbishing” a dead thing and investing into a future “income earner”.If you simply make your dead thing look pretty, you’ll end up with a pretty […]

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Marketing Strategies that Improve Customer Retention

small cafe business owner

Marketing Strategies that Improve Customer Retention by Rudy on January 9, 2019 in Customer Cultivation Customer retention can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve […]

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