6 Tips to Optimize Your Small Business’s Blog Posts

by Rudy on December 13, 2021 in Online Marketing

The right blog can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not have an idea of how to develop the blog to help their company be the best it can be. Here are a few things to consider applying to your blog for more success.

1. Define Your Reader

Understanding who comes to your site will help you provide the information they are seeking. Without a defined audience, it is impossible to create topics that will keep them engaged. Take the time to brainstorm who your ideal clients are. Consider the following:

  • Who your audience is
  • What drives them
  • What interests them
  • What questions and problems do they have
  • How can you help them with these issues
  • What information do they want

2. Use Keywords

Once you have an audience in mind, you can create possible topics for your blogs and use the right keywords. Keywords will help your content appear in search engine results. Keywords will also help you create content around what your readers want. You can use keyword research tools like Google Analytics and SEMRush to help find what keywords are used most often.

Using these specific words in your articles will help with keeping your content fresh as well as ensuring your blog achieves higher rankings in search engine result pages. The trick is to remember to use keywords naturally and you will reap the results. 

3. Internal Links are Key

Once you get the hang of blogging, you can work on adding internal links to your blog posts. These internal links help introduce your other post to readers, potentially boosting engagement. You also keep the traffic moving through your blog posts, helping your site stay in the search engine result pages.

Placing these internal links can also help your SEO or search engine optimization strategies as well. Do not forget to go back and link your older posts to your newer ones as well for the most benefit. 

4. Add Multiple Media Items

Adding multiple forms of media to your blog posts will help your readers interact and spend more time reading your material. Add videos where they make sense or pictures of graphs and other items to hold your readers’ interest throughout your posts.

As you do this, remember to pay attention to copyright. There are many places you can find photos and images you can use royalty-free. Remember to optimize these images as well for the most benefit. 

Slideshows, vlogs, and other types of media will help keep your blog fresh. You can even create infographics for your blog, something which can also earn you incoming traffic from other websites.

5. Titles and Meta Descriptions Are Important

Limited to just 155 characters, a meta description provides a short explanation of what readers can expect from your post. These descriptions are typically displayed on search engine result pages, right under the titles of blog posts. In most cases, you want a meta description to contain the keywords you used in your post. The same goes for your posts’ titles.

With a mindfully crafted title and meta description, you can convince your readers to click through to your blog post and read your content. Ultimately, this results in more traffic for your business’ blog.

6. Make Easy-to-Read Content

Every writer assumes that their work is easy to read. Unfortunately, this isn’t always the case. Make sure to be aware of keeping your sentences short and to the point. However, add variety to your sentence length where necessary. This may seem confusing, and it is. The good news is that there are many free online tools for checking the readability of your content.

You can use tools such as Grammarly or Hemmingway to find out how readable your content is. You can even use the stylistic proofreading tools built into your preferred word processing platform; Word, for example, can provide suggestions for style as well as grammar. Readers like to scan their articles and a simple-to-read article is ideal.

The Bottom Line

Applying the above advice, you may notice that your blog ranks higher on search engine results and does a better job at bringing visitors to your website. That rise in brand recognition should also boost your small business’ performance.

Author: Rudy Labordus

Rudy Labordus is an Internationally acclaimed author, marketing strategist and speaker. He has been instrumental in helping launch and develop several multi million dollar businesses around Australia and excels in developing innovative, strategic and creative solutions that produce exceptional results for his clients.